Tips to Grow Your Business in 2016

grow your businessAs the New Year approaches and 2015 draws to a close, it’s the time of year when many business owners and C-level executives map out their plans for the coming year.

It’s not an easy task, so I thought I’d write a few notes that might help you as you’re going through the process this year.

Reflection and Evaluation: 5 Questions To Ask

To help you sort everything out, I’ve come up with 5 key questions you should reflect on before coming up with your plan or strategy for 2016.

Taking a step back from the day to day of the business to focus on these bigger picture items is something that every business leader should take the time to do now and again.

So, here are a few things to think about:

  • What are your growth objectives?
  • What tools and techniques do you have in your arsenal to help achieve them?
  • What skills or areas of expertise do you need to improve personally?
  • What processes can you systematize and make more efficient for your company?
  • What are the biggest obstacles to growing the company, and how can they be removed?

Here’s a great video on how to plan for the year:

Tips for Growing Your Business

Once you have your strategy in place, it’s time to get down into the weeds and work on the specific points that will truly move the needle for you in the coming year.

While this can feel like a daunting task, there are a number of resources available to help you.

Effective Outsourcing

One of the best resources available to you as a business owner is that our globally connected world gives you the opportunity leverage international talent at international prices.

For many tasks, it doesn’t make sense to hire a full time employee in the US, when you just need a one time execution or maybe a few hours a week of consistent implementation.

Many of these tasks can be performed by outsourced workers, like those found on Fiverr and Upwork. You can find a breakdown of alternatives and outsourcing sites by industry in this post.

Consider a Course

Secondly, many business owners overlook the fact that more often than not, the biggest obstacle to growing the business is the owner himself. Whether you lack experience or knowledge in a specific skill area, or just don’t have the time to execute everything properly, figuring out where your own weakest links are can do wonders for your business.

For many business owners, they developed their businesses out of their expertise in their chosen field, but then reached a plateau. In this case, taking an online marketing course, for example, might help to get you over the hump and breakthrough to new opportunities and growth strategies, that you hadn’t previously considered.

For others, it might simply be an issue of time management, and taking a course on this topic or working with a mentor or business coach could help you make incremental and significant improvements in your day to day productivity.

I hope these tips prove helpful, and best of luck with your business in 2016!